Month: November 2018

  • 4 KPIs that measure the success of your push notification

    4 KPIs that measure the success of your push notification

    Web Push Notifications are an excellent complement to email. They ensure that customers stay in touch with you and return to your website. Increase your sales and leads with push notifications. You increase your customer loyalty and improve the efficiency and quality of your customer communication.Key KPIs and benchmarks: Opt-In Rate: 5-10% of Unique Users […]

  • This is How Often Push Notifications Should Be Sent!

    This is How Often Push Notifications Should Be Sent!

    There is no universal recipe for the ideal sending frequency of push notifications. Basically, the optimal frequency depends on different factors such as: Involvement of subscribers: How involved are subscribers with the topic or company? Is it a so-called high-involvement or high-interest area that involves a lot of attention and emotion? E.G. insurance is considered […]