Month: March 2019

Coupon marketing is an important part of the marketing mix in B2C commerce. No wonder sending vouchers via push notifications is efficient and popular. If you use coupons too inflationarily, you run the risk of them losing their appeal, turning customers into bargain hunters, and losing margin unnecessarily. As with many other things, using coupons […]

The title of a push notification is just as important as the subject line of an email: Both determine whether the message is clicked or not. However, push notifications enjoy three advantages over emails: They don’t have to stand out and be noticed by the subject line in an overflowing inbox, but are mostly noticed […]