Category: BEST PRACTICE

Innovative sports marketing communication for clubs, event organizers, manufacturers and stores Always on the ball & Co. with push notifications More and more professional sports organizations are using push notifications to strengthen their engagement with fans, members and customers. Soccer, basketball and handball clubs, event organizers and equipment suppliers can keep their community up to […]

In sports, you can measure yourself against best marks or direct competition. In online marketing, however, it is difficult to evaluate your own performance because comparative values are usually lacking. This is not the case for push marketing: the Signalize Benchmark Report provides orientation and also shows concrete levers for optimisation. The report also proves […]

Web & Wallet Push: Login und click rates in the DACH region This is how successful website notifications are. Web & Wallet Push is not only on the rise, it’s already a successful channel for marketing! The current figures for 2020 prove it. In our benchmark report, we show the channel’s outstanding performance based on […]

2020 was and still is a year with very special challenges for online marketers. On the one hand, court decisions such as Schrems II, on the other COVID-19 – both with far-reaching consequences that will also have a massive impact on the marketing landscape in 2021. Besides the very obvious effects of the US data […]

Who does not: worry about losing the subscribers you have won so far when changing providers? After all, they are the foundation of successful push marketing. But this worry is completely unjustified, because all subscribers can be taken on board when switching to Signalize. The only condition: they have been collected on your own domain […]

You have set up the Signalize Opt-In, already collected your first subscribers and also sent them a welcome message right away with the automatic dispatch? Then you have done everything right for the time being! Now it’s important to continuously provide your customers and prospects with appropriate push messages and hit the right times. How […]

Agile Communication is more in Demand than Ever. Everyone is affected by the effects of the Corona virus, both in their personal and business lives. Some especially hard, as they struggle to maintain their livelihood. Regardless of how severely and in what way a company is affected: All of them must be able to react […]

Easily connect your web push marketing solution to your technology ecosystem and custom microservices using interfaces (APIs). This allows you firstly to communicate with your customers in an even more targeted manner and secondly in an even more convenient manner. Communicate more effectively with Signalize APIs Signalize is an all-in-one solution that combines web push […]

Coupon marketing is an important part of the marketing mix in B2C commerce. No wonder sending vouchers via push notifications is efficient and popular. If you use coupons too inflationarily, you run the risk of them losing their appeal, turning customers into bargain hunters, and losing margin unnecessarily. As with many other things, using coupons […]

The title of a push notification is just as important as the subject line of an email: Both determine whether the message is clicked or not. However, push notifications enjoy three advantages over emails: They don’t have to stand out and be noticed by the subject line in an overflowing inbox, but are mostly noticed […]