Category: BEST PRACTICE
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Dos and Don’ts with Push Notifications
Here you will find the most important Dos and Don’ts so that you can enjoy the success of your notifications and your recipients can enjoy a great service: Style: formulate crisp messages that get to the heart of what you want to convey in just a few words (and emoticons). Testing: Try out different hooks, […]
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Opt-In: The Key to Succces with Push Notifications
The success of Web Push Notifications stands and falls with the size of the recipient base. An important key to a high consent rate lies in the design of the opt-in dialog. We have compiled the best tips and tricks on this topic for you and will help you to optimally design your opt-in dialog […]
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Many Occasions for Notifications
Web Push Notifications are super easy to create and send with the click of a button. They, however, require a well thought out plan to achieve maximum success. The design and continuity of the appropriate sending frequency is just as important as the relevance and attractiveness of the individual notifications. From audit to plan Start […]
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4 KPIs that measure the success of your push notification
Web Push Notifications are an excellent complement to email. They ensure that customers stay in touch with you and return to your website. Increase your sales and leads with push notifications. You increase your customer loyalty and improve the efficiency and quality of your customer communication.Key KPIs and benchmarks: Opt-In Rate: 5-10% of Unique Users […]
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This is How Often Push Notifications Should Be Sent!
There is no universal recipe for the ideal sending frequency of push notifications. Basically, the optimal frequency depends on different factors such as: Involvement of subscribers: How involved are subscribers with the topic or company? Is it a so-called high-involvement or high-interest area that involves a lot of attention and emotion? E.G. insurance is considered […]