Category: WHITE PAPER

The marketing of the future leaves it up to the users to decide whether they want to be kept up to date or not. The concept of permission marketing is more relevant today than ever before – and it’s not new at all. That’s because about 20 years ago, American marketing guru Seth Godin coined […]

Push notifications are small clickable messages that, once sent, appear directly on the screens of logged-in recipients to take them back to the website or app. There are four kinds of Push Notifications: Web, App, Wallet und Messenger Push. Its true for all of them: the new channel is fun to use because it takes […]

Content Distribution for intensive customer relations on iOS and Android phones with and without app Marketing communication in the messaging age Smartphones in combination with social media and messenger services have permanently changed communication behavior. Companies need more agile marketing communications than ever before to keep pace with their customers. However, mobile communication not only […]

Best Practices for Customer Engagement and Conversion Recovery in the Age of Messenger Communications Chapter 1: Rise of the new communication channel Chapter 2: How Do Web Push Notifications Work Chapter 3: Tuning Tips Chapter 4: Opt-In-Optimization Chapter 5: Click Optimization Chapter 6: Conversion optimization Chapter 7: All according to plan Chapter 8: Marketing Automation […]

7 reasons why marketers love Web Push Communication is changing through chats and messengers: shorter content and higher frequency in modern form are in demand! This is how your customers communicate today:Team communication in companies is also changing. Web push doesn’t require time-consuming copywriting and content styling: Upload an image, get to the heart of […]