The foundation for your Web Push Marketing has been successfully laid:
- you have received your individual account access.
- You have embedded the Signalize code (or etracker code) as described here in your website.
- You have updated your data protection notice with our template or your own text together with a reference to Signalize.
You now only need a few minutes before you can send your first notification.
Log in via signalize.com and click on the cogwheel in the top right-hand corner of the menu bar to access the opt-in settings. Let’s get started.
Step 1: Activate the opt-in
First, tick the checkbox next to Activate opt-in
. Don’t worry, the opt-in will only be activated after clicking Save
when you reach the end of the settings, which means you can take your time when configuring the settings as described below.
Step 2: Select domain Premium customers are spoiled for choice!
As a premium customer, you can collect and send notifications either via a sub-domain of your choice or via your own domain. The latter has the great advantage that the opt-in process is a one-step process in which the browser’s consent dialogue window appears directly. For non-premium customers, collection always takes place via a sub-domain. For the own domain option, you will need a premium account, a website with https and a service worker file, which has been uploaded to the ROOT directory of your website. To do this, download the Service Worker ZIP file and extract it to a folder. Upload the unzipped Service Worker file to the top level root directory of your site directory to make it publicly accessible. Tip:
To start collecting recipients immediately, it’s best to start with the sub-domain option and then switch when your administrators have published the corresponding Service Worker file in the root directory of your website. You won’t lose any time then and can get started immediately. The sub-domain subscribers will of course continue to receive their notifications even after the changeover.
Step 3: Configure display options
Configure precisely when and where push reception invites are to be provided. In general, Web Push notifications are distributed to all device types (desktop, smartphone, tablet). You can restrict this, but we don’t usually recommend this as it reduces the number of possible subscribers. It is important to consider on which pages of your website the dialogue should be displayed. Tip:
We recommend omitting more sensitive entry pages, such as where any distractions should be avoided (e.g. shopping cart and checkout), from the opt-in as well as special website areas that are not primarily geared towards the recipients of notifications (e.g. special dealer areas).
Step 4: Adjust dialogue
With the sub-domain option
you then need to adjust the opt-in dialogue and the pop-up with your individual text and image, if necessary, to make the notification service “appealing” to your users and to inform them sufficiently about the associated data processing. With the domain option
you cannot customise the native browser dialogue. However, you have the option of displaying a banner at the same time as your browser consent in order to highlight the notification service more strongly and explain its advantages, as well as optionally linking it to your associated data protection notice.
Step 5: Configure message Settings (optional)
On the second tab you can configure whether your notifications should always closed automatically or if possible only after interaction. For maximum attention and a high click rate, activate the setting for user interaction
We recommend setting up welcome notifications using Welcome Automation
to welcome new subscribers to the notification service and confirm their opt-in. The native browser dialogue simply closes without giving any feedback or even saying “Thank you for registering”. Our premium package, which includes marketing automation, is required for this function.
2. Send first notification
Once the first opt-ins have been collected, you can send push notifications. You can see the number of subscribers in the dashboard. Here you will also find the button New Notification
, which you can use to create a push notification. Enter the title, the notification (with text, emojis and a thumbnail if necessary) and name the target URL of the push notification. Finished!
In order to check how your Push Notification is displayed in different browsers, you have a preview function on the right side of the screen and the option to have the Push Notification sent to you as a test. Please note!
Not all browsers support the Web Push standard. A list of browsers that currently support the standard can be found here: https://caniuse.com/#feat=push-api
Increase the chances of success of your notifications with the following additional options:
large images and buttons
Click the arrow to the left of Content – Optional
. Now you can include an additional large image and buttons in your notification to generate even greater attention and conversions. Please note that these features are not supported by all browsers. In this case only the standard content in the form of title, message, thumbnail and target link will be transmitted.
Not every message is equally relevant or suitable for all recipients. You can therefore send the message either to all subscribers
or, using segmentation
, to selected recipients. Thanks to target group forecasting, you can immediately see what proportion of your recipients you can reach with the selected segment combination.
The best time to send a message can also be late in the evening or at the weekend. Or you might want to prepare a suitable message in advance of a certain date. Then simply specify the desired delivery time or save the message as a draft to send it later. If you want to send a message to new subscribers in the future, and not just to the current recipients, select continuous delivery
. Further information on this can be found here
Regardless of when the notification is sent, users may not open their browser until days after it has been sent and then receive the message. If, for example, the advertised offer was no longer valid by then, that would annoy the recipient. To prevent this from happening, you can define an expiry date, after which the notification will no longer to be displayed. Congratulations!
Your Signalize is ready for action.